The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
Every day, there is a huge fluctuation in FX markets. If you have a combination of technical and fundamental analytical skills and some cash flow, you can become an online currency trader. Places like www.forexfactory.com are great for learning the basics. Remember, this is leveraged cash, so if you make the right decisions, you have a chance to profit big! At the same time, the risks can be high if you don’t have a money management strategy in place.
However, this only further illuminates the exponential rise of online business today. Considering that the internet is still largely in its infancy, as the modern conveniences give way to near-instant delivery of products via drones, 3D printing and other means, and as virtual and augmented reality help to improve the online shopping experience, nearly all our commerce will eventually be conducted through online channels rather than offline channels.
You can use your marketing skills to show business owners the benefits of using analytics data, strategic keywords and content structure to gain more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can reference Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something you will need to continue your education on to stay relevant and successful in this field.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again: